Our marketing department specializes in the following areas: B2B Marketing, Consumer Marketing, CRM/Direct Marketing, Internet Marketing, Marketing Research, Promotions and Sales Strategies. Hiring our firm is equivalent to having your personalized Marketing Department with better tools and great professionals. We develop all kind of Marketing strategies and complete marketing reports that allow our clients to focus on the action and not the planning of the marketing strategy or follow up stage of the marketing process, stage that help us redesign future approaches. In order to follow up a pattern to succeed in business, there are several things required in a working environment, such as the appropriate tools and the appropriate communications channels both within the company and with the customers. According to The Real Marketing Group success is based on the integration of on smart planning, dynamic approach and effective follow up. Our approach follows a simple and effective process:
Reliable information by our marketing specialists to define an effective strategy.
Our creative department define a series of approaches
Our team defines the most effective approach to implement
The marketing department executes the campaign
Follow up methods are implemented to determine the effectiveness of the campaign.
Refer to our detailed list of marketing services offered by our company.
Marketing Priciples (Video)
SWOT ANALYSIS
MARKETING STRATEGIES
PROMOTIONAL CAMPAIGNS
B2B
INTERNATIONAL MARKETING
PROFESSIONAL NETWORKING
SURVEYS AND DATA PROCESSING
MARKET ANALYSIS AND RESEARCH
PRODUCT/SERVICE ANALYSIS
PRODUCTION MAXIMIZATION
FOLLOW UP SERVICES
SWOT ANALYSIS
SWOT ANALYSIS
One of the basic tools to determine the success or failure of a company and to determine an accurate forecast is an analysis of Strengths, Weaknesses, Opportunities, and Threats. This analyzes the internal and external factors affecting the performance of the company.
In order to determine the perfect marketing strategy for a specific product, service, or image there are several factors that The Real Marketing Group works with and that determines why do we step ahead of our competition. We are not only analyzing how to market something and obtain profits from it, but we also analyze the impact of how the approach is done and the impact of the product, service, or feeling itself in the buyer. It is important because it will determine if there is a chance to grow or a necessity to shrink for the next campaign. Most firms do not work taking into consideration that there will be future campaigns and that mistake can determine the difference. Our goal is to move the company forward towards success, step by step, and being aware all the time our client is, where he comes from, and where he wants to go.
At The Real Marketing Group we offer our clients the opportunity to promote and sell, but most importantly we offer our users the opportunity to move one step forward. We determine the best and most appropriate campaigns based on accurate information and focusing on the client's image to deliver the right information. Other marketing companies fail to succeed because they want to implement their style to the campaigns completely putting behind the reality that each company has its own identity. Our campaigns include:
One of the most effective and favorite strategies by The Real Marketing Group is the B2B approach. Not only we are establishing a clear image of the company but we are also initiating a direct communication channel. Thanks to The Real Marketing Network, we have established a world wide network that represents a very valuable asset for our company.
Our limits do not end on national boundaries; our tools extend all over the world thanks to our newly created tool called The Real Marketing Network. Thanks to this tool we have opened the doors for American companies to succeed globally and for global companies to enter the most competitive and complex market in the world, the US. Our excellent contacts and cultural and language oriented professionals represent a very valuable asset for our interests and off course for our clients' interests.
In today’s world, where most of the markets are already saturated and full of thousands of options and solutions, the best way to succeed is to rely and join forces with the right professionals and companies. Networking is not just relating with a lot of sources, is relating with the right ones, that's how we think.
Having the right information is having the right tool to be successful. The Real Marketing Group thinks the same way and that’s why we have developed a very effective system for the creation, the collection, the processing, and the interpretation of reliable data. From targeted markets to national surveys, The Real Marketing Group specializes in the collection of information from reliable sources. DATA COLLECTION (SURVEYS)
Local Surveys within any major city in the United States 100 to 500 people. Direct approach and telephone based surveys.
Regional Surveys. Most important cities and towns from a specifically defined area. 500-1000 People. Direct approach and telephone based surveys.
National Surveys. 5 or more cities through out the United States. 1000 to 2500 people. Direct Approach and telephone based surveys.
International Surveys. Pick up to 40 major cities in Latin America and Europe. 1000 to 5000 people. Direct approach and telephone based surveys.
For customized survey services please contact us.
DATA ENTRY & PROCESSING
Creation of variables.
Creation of database
Includes a Frequency Chart with percentages for each variable
Graphs for the results of each variable
Reports on relevant combinations of variables up to 3 for the base price.
You will receive a copy of the SPSS file for your personal use.
DATA INTERPRETATION
New Era Marketing interprets the collected data to define the best solutions, approaches, or campaigns for its clients.
Success is directly related to effort; that is how we thinks. That is why we are firm believers in creating solid bases to build strong structures. The most important factor in the success of a marketing strategy is the complete understanding of the desired market. Our firm developes a series of standard studies for every Market Analysis that we conduct. Some sections of our standard studies include:
Current status of the market
Saturation
Competition Direct and Indirect
Opportunities
Our client's position and desired goals
Necessary tools
Geographical and Demographic Studies.
Quality and acceptance of client's product or service.
Truly believing in your product or service is very important for the success of a business, but more important is reality. At The Real Marketing Group we developed a series of detailed studies to determine the acceptance or rejection of a product or service even before further steps are taken. These studies are directly analyzed in the interaction with potential consumers or clients. Our prices are directly related to the size of the company and the accuracy of the results.
Some times low production and poor results on any business do not necessarily depend on the response of your clients but on the interaction and the attitude of your internal productive system. This means that in order to have a clear idea of how successful your product or service really is the first thing you have to ensure is that your business is functioning over 75% of its potential production capacity. Some times determining this grading requires professional analysis, which can be provided by our firm. Once again pricing for this service is directly related to the size of complexity of your business. Most industries and companies can be analyzed, and it is very important to know that there is always a way to figure those numbers out. A list of type of business that can be analyzed is displayed below:
Some times knowing you succeed or you failed is more important than all the money and effort you spend in creating, marketing, approaching, and selling. For this specific reason The Real Marketing Group has developed a very original, simple, and accurate set of tools follow up on customers and users. Knowing your success or your failure is being one step further on the attraction or approach of a new client.
